Blogging Income Report: Month 3

Hi everyone! Adrian here, back for month three of our Blogging Income Report project. If you’re new to these posts, feel free to check out our first posts here and here to get caught up on the progress we’ve been making. This month has been a busy one for us personally, but we’ve definitely been taking time to enjoy this amazing weather. Hope that you’re enjoying your summer, too, and eating lots of tasty and refreshing things to keep you cool!

In terms of blog content, we didn’t get to post as much as we were hoping. This is something we’re constantly working on improving, and is a work in progress. I have a tendency to compare ourselves with other more established bloggers who post upwards of 5+ posts per week, and right now that just isn’t a realistic expectation to hold ourselves to.

June 27 – July 27, 2014

Page Views: 6,578  Unique Views: 5,052

Google Adsense – $1.76 USD
Media.Net – $0.90 USD
Gourmet Ads – $4.04 USD
Infolinks – $3.52 USD
Private Ad Sale (@ $2/Day) – $30.00 CAD

Total Earnings: $10.22 USD (11.04 CAD) + $30.00 CAD

= $41.04 CAD

Traffic this month came back up to our usual average, thanks to a peak couple of days on July 5th, 20th, and 21st – due to incoming traffic from both foodgawker and StumbleUpon. This month was the first time I concentrated on submitting our content to third-party sites like these, and let me just say – I have both a love/hate relationship with this process.

To be totally honest with you, it’s a little bit annoying to me that we need another site to help get us traffic – and I suppose that’s something I’ll need to just get over. I do understand a lot of people might not don’t know about our blog, so it makes sense how this can be helpful, but still… not really a fan. I guess I’m wondering who organically goes to foodgawker to look for recipes. To me, it seems like the majority of their traffic would come from other food bloggers, but I could be totally wrong about this.

This month, I submitted five posts to foodgawker, and only had one accepted. That one submission (Fruit Salad Cupcakes with Sour Cream Frosting) garnered us roughly 500 clicks that day, but I honestly would have expected more. In comparison, our Mango Kiwi Popsicles recipe received over 1,500 uniques in under 48 hours, all thanks to a simple StumbleUpon entry. The submission process for each of these sites is completely different (and not really worth comparing), however one causes a lot less headaches… and doesn’t give me an inferiority complex. I’ll let you guess which one.

My goal for August is to amp up our recipe content, continue to improve numbers, and hopefully get into more of a groove when it comes to posting more regularly. I’ve also been focusing on visiting other food blogs, and making an effort to be more active on Pinterest, StumbleUpon and Instagram. These social networks are admittedly ones we haven’t put as much energy into the last two years, and our presence there could be greatly improved.

Gourmet Ads

After our private ad sale, Gourmet Ads holds second spot for earnings after taking a tremendous dip last month. I’m still not entirely sure why, other than the fact our traffic this month was almost double than last. Our “viewability rate” however rests at 35.5%, so I’m trying to figure out how to improve that without the ads being too in-your-face.

If this last three months has taught me anything, it’s that CPM ads are virtually useless for bloggers like us who have less than 100K in monthly traffic. Private ad sales have always been the most profitable for us, where we can charge based on our perceived brand value, instead of how many clicks we receive. This has been the best way for us to build brand relationships as well, so I’m wondering if in the near future focusing exclusively on private advertisements might be the best way to go.

Thanks for checking in this month, and should you have anything you’d like to share – please leave a comment below or shoot me a line at info(at)

XX – Adrian


    • says

      that’s good to hear, angie. i too have found some great blogs through foodgawker, i suppose i just have a tough time with their strict guidelines for photography.

      • says

        My wife and I have the same struggle. The main problem is the amount of time it takes to post to all of the sites with no guarantee that anything will come from it! That being said, the bigger sites really do bring in a lot of traffic.

        Thanks for sharing everything here, always great/inspiring to see numbers from the younger blogs out there. (My wife and I are in a similar place with Tomato Boots, purely focused on growth at this point.) These posts will be really helpful when we begin to test different monetization strategies at some point down the road.

        Cheers from Seattle!

  1. says

    Thanks for sharing your experiences with earning an income from food blogging. I love looking at sites like Foodgawker and Tastespotting, though my track record of getting photos accepted is spotty. I’m submitting to them less and less because even when a photo is accepted, it brings very little traffic to me. I actually call these sites ‘Food Google’ – if I’m looking for a way to use an ingredient or make a new dish, I’ll often search there first for ideas.

    • says

      thanks for the comment, sondi. i definitely see the value in these sites, and still do see trickles of incoming traffic from that one submission from people searching key words, just like you mentioned.

  2. Rachael says

    The key isn’t to post more – the key is to work hard to promote the posts you’ve already published. Get other bloggers with more traffic than you to share your posts that you’ve worked so hard on. Promote, promote, promote! ;)

  3. says

    It took me a long time to get accepted to FoodGawker, but I will always remember the first picture that was accepted! I think every food submission website has a different “look” that they prefer. A lot of bloggers I know have an easier time getting accepted to TasteSpotting, for example, but I have worse luck there – probably 1/4 of my pictures that have been accepted at FoodGawker have been accepted at TasteSpotting! Depending on the kind of recipe you’re submitting too, check out some of the other submission sites like Finding Vegan or Healthy Aperture. Thanks for sharing these posts!

    • says

      They certainly have a look they’re going for, which I totally appreciate. When I shoot things I think will be a right fit, I think I will submit – but otherwise, I sort of know now what won’t make the cut. Thanks for your comment!

  4. says

    I was obsessed with getting my photos on foodgawker when I started blogging. Now, I do it when I have the time. I get more traffic from niche specific sites like “Finding Vegan” or “Potluck”. I feel like foodgawker stifles my creativity a bit because they are so stringent about their guidelines.

    Now, I need to figure out the whole stumble upon thing…I don’t know how to get my content up there. Any tips?

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